Through its heritage of motoring, RAA has over the last 100 years really built its reputation as a trusted partner for the community.
We’ve sort of evolved from just purely a motoring organisation to offering a range of services that we think are consistent with that underlying value of being there when it counts – trust, doing what’s right. The whole digital paradigm is really driving an enormous amount of disruption, and our industry’s no different.
Up until a few years ago, we tended to do pretty much everything in-house. We haven’t really been looking to create deep, sustained partnerships.
However, the world’s changing, and you simply can’t do everything yourself. Escient’s help really providing a lot of the foundational understanding of our current practices and processes, and how they could evolve.
We need to collaborate more closely across borders and be efficient where we can to manage in this disruptive world. Project CARS is all about getting a standard set of technologies and a standard set of processes in place across the country that help our members move around, move across borders seamlessly, and for us to collectively be there when it counts.
For me, the synergies really revolve around Escient’s skills and capabilities. It’s the juncture between our internal capability which is significant, but some of that more advanced, innovative capabilities that are really driving the new modern world.
They really help collaborate around the problem and we get a view of what we need to change into the future that is shared, not just simply a view from an external organisation. Filtering out the companies that actually have a value proposition that is consistent with your own organisation’s is one of the fundamental things for me and in Escient, they’re institutionalising things that are very consistent with our core values – collaborating, being there when it counts, deliver on the promises that we make. And without that level of trust, organisations can’t partner.